Rhombic Dot/ Arabic to the Letter is a meeting point for all Arab countries' visual identities. It investigates Arabic typography practices nowadays and the shift from traditional calligraphy to digital typography. It's also a call to rediscover the remnants of our Arabic culture within today's ever evolving societies. 

Please contact me it you are interested in posting pictures from your Arabic countries or just send them via email.

Monday, April 19, 2010

Teachers on the wall

When it comes to outdoor advertising in Jeddah, many people choose the DIY way to promote themselves.
Among these are self promotional ads for teachers, laser hair removal clinics, and even dental clinics. 
These ads violate the walls but add a human touch to them. They also add a sense of time to the city. Some "decompose" with time while others get vandalized by new ads stuck on top of them. Layers and layers of eroded letters and papers. Some ads are printed therefore use typography while others are handwritten. Some even combine printed and handwritten type used for adding comments or correcting typos or even retouching what's been lost due to wind and dust. The main script used is Naskh and the Ruq'aa script is often used when indicating the telephone or mobile number.







Photography credits: Ahlam Bin Safrah

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